1. Why is SEO important for an SME?

SEO (Search Engine Optimization) is crucial for any business, including SMEs, because it helps improve visibility on search engines like Google. A well-executed SEO strategy helps attract potential customers by increasing organic traffic to your website, which can generate more leads, sales, and brand awareness.

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2. What initial results can I expect from an SEO strategy?

SEO results typically take 4 to 6 months to materialize, but you may see a gradual improvement in traffic within the first few weeks. You will notice an increase in your site's ranking in search engines, better engagement on your pages, and a growth in leads or sales..

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3. How do I choose the right keywords for my SEO strategy?

Keywords should reflect what your potential customers are searching for online. It is important to find a balance between high-volume generic keywords and more specific long-tail keywords. A good SEO strategy includes thorough keyword research, considering competition and ranking opportunities.

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4. My website is already live, how can you optimize it for SEO?

We conduct a comprehensive audit of your website to identify areas for improvement. This includes optimizing meta tags, improving site speed, enhancing content quality, refining URL structure, and building quality backlinks. We also focus on improving user experience, which is crucial for SEO.

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5. What is the difference between local SEO and global SEO?

Local SEO targets audiences in a specific geographic area, which is particularly useful for businesses that rely on local customers. Global SEO, on the other hand, aims to position a site for an international or national audience. For SMEs, local SEO is often more cost-effective, especially if you have one or more physical locations.

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6. How can I track the progress of my SEO strategy?

We provide regular reports that measure Key Metrics such as keyword rankings, organic traffic, bounce rates, and conversions. With this data, we constantly adjust the strategy to ensure optimal results.

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7. Why is content so important for SEO?

Content is one of the pillars of SEO. Quality content, relevant and optimized for keywords, not only meets the needs of your customers but also improves your ranking on search engines. The more useful and engaging your content, the better your chances of ranking highly.

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8. What is technical SEO and why is it essential?

Technical SEO involves optimizing the technical aspects of your website, such as loading speed, security (HTTPS), site architecture, and mobile compatibility. These elements are crucial because Google and other search engines prioritize sites that offer a smooth and secure user experience.

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9. Are backlinks still important in 2024?

Yes, backlinks remain a key factor in SEO. They show search engines that other reputable sites link to your content, which boosts your site’s credibility and authority. However, the quality of backlinks is more important than the quantity. We help you obtain relevant, high-quality backlinks.

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10. How can SEO help me compete with larger companies?

SEO levels the playing field. By focusing on specific keywords and local niches, you can effectively position yourself against larger competitors. A well-executed SEO strategy allows you to attract targeted traffic, even with a smaller marketing budget, by drawing in customers who are directly interested in your services.

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11. Do I need to optimize my website for mobile devices?

Absolutely! Google favors mobile-optimized websites in its rankings, as the majority of users access the internet via smartphones. A website that is not mobile-friendly risks losing customers and being penalized in search results.

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12. How much does an SEO strategy cost and what return on investment can I expect?

Costs vary depending on the size of your business, your objectives, and the level of competition. However, SEO is often one of the most cost-effective marketing channels, as it generates organic traffic without paying for each click or visit. Many clients see significant returns on investment, especially over the long term.

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13. How can I ensure that my SEO strategy aligns with my business goals?

We work closely with you to understand your business goals, priorities, and target markets. We then create a personalized SEO strategy that directly supports these goals, whether it’s increasing traffic, boosting conversions, or strengthening brand awareness.

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14. What common mistakes should be avoided when optimizing a website for SEO?

Common mistakes include keyword stuffing, creating low-quality content, failing to optimize for mobile, and neglecting technical aspects like site speed. Another mistake is ignoring regular content updates, as an inactive site loses relevance in the eyes of search engines.

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15. Can SEO help me attract international customers?

Yes, with a global SEO strategy and multilingual optimization, you can attract international customers. This includes creating localized content, using keywords tailored to each market, and technically optimizing your site for multiple languages. We help you adapt your website to different international audiences to maximize your reach.